AI for Communications

The course will introduce students to the general context of generative and non-generative artificial intelligence (AI). It will provide a strategic overview of how local and international teams have used AI in journalistic (news and investigative), digital marketing, and audiovisual projects. Cross-cutting themes include the creation of digital products, audience management, content marketing, social media opportunities, and big data. We will review emerging trends in the use of AI for the creation of digital content and reflect on the ethical criteria required. We will delve into the use of Perplexity, ChatGPT, and Claude, as well as the trained use of effective prompts. Also, we will review other AI tools to concretize the production of text, images, and audio. In addition, we will explore the dynamics of collaborative work with specialists in the use of Python and user interfaces for the creation of digital products.