International Marketing

Universidad de Salamanca

Course Description

  • Course Name

    International Marketing

  • Host University

    Universidad de Salamanca

  • Location

    Salamanca, Spain

  • Area of Study

    European Studies, Marketing

  • Language Level

    Taught In English

    Hours & Credits

  • ECTS Credits

    6
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    GENERAL OBJECTIVES 

    - Students will understand the role of marketing in international business management, i.e. its content, scope and applications in business decision making
    - Students will know and use the different sources of information and the different tools that international marketing provides to make the company international.
    - Students will analyze the dynamic and changing international environment and its different conditioning factors at the time of global expansion
    - Students will adjust the marketing mix variables to an international context
    - Students will be able to develop a basic international marketing plan

Course Disclaimer

Courses and course hours of instruction are subject to change.

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