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Course Description
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Course Name
International Marketing
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Host University
Universidad de Salamanca
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Location
Salamanca, Spain
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Area of Study
European Studies, Marketing
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
GENERAL OBJECTIVES
- Students will understand the role of marketing in international business management, i.e. its content, scope and applications in business decision making
- Students will know and use the different sources of information and the different tools that international marketing provides to make the company international.
- Students will analyze the dynamic and changing international environment and its different conditioning factors at the time of global expansion
- Students will adjust the marketing mix variables to an international context
- Students will be able to develop a basic international marketing plan
Course Disclaimer
Courses and course hours of instruction are subject to change.