International Product Management (GNMI)

Only 4 ETCS (2 US semester credits)

Introduction to the course:
How do we create brands and products customers love?How do we decide which product opportunities to pursue? How do we position our product in the marketplace?
How do we manage products and brands across departments and countries?
How do we manage the product?s life-cycle?

To survive in an ever-changing global environment, creating and delivering innovative brands, products and services that are differentiated and relevant is what distinguishes a winning organisation from its competitors.
Some of the topics to be covered in this course include managing products that fulfill or create market demand, team management and leadership, opportunities in the product-brand space, developing a 360º product brand experience, optimizing the product development processes, brand and product life-cycle management, speeding up time-to-market, meeting industry quality and regulatory standards and becoming more agile than competitors
Whether you will end up as a future product manager, brand manager or as an innovation consultant, a start-up entrepreneur working to identify a winning product strategy, or a marketing manager striving to win the hearts and minds of consumers, this course will provide you with a framework, approach and tools for effective International Product Management.