Introduction to Data Culture

Universidad de Barcelona

Course Description

  • Course Name

    Introduction to Data Culture

  • Host University

    Universidad de Barcelona

  • Location

    Barcelona, Spain

  • Area of Study

    Business Analytics, Tourism

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

    60
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6

  • Overview

    BRIEF DESCRIPTION 

    The objective of this subject is for students to acquire a clear and conscious understanding of the importance of data in the hotel industry. They will learn to identify pain points and Key Performance Indicators (KPIs), and become familiar with the use of databases and spreadsheets to manage this information.

    The data culture provides crucial value to the hotel sector, improving efficiency and strategic decision-making. Within the framework of sustainable development and the 2030 Agenda, effective data management allows hotels to align with the Sustainable Development Goals (SDGs) promoted by the World Tourism Organization (UNWTO). Adopting a data culture helps optimize resources, reduce environmental impact, and promote sustainable practices, contributing to a more responsible future in the tourism industry.

Course Disclaimer

Courses and course hours of instruction are subject to change.

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