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Course Description
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Course Name
Global Retailling in Society
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Host University
University of Stirling
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Location
Stirling, Scotland
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Area of Study
Marketing
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Language Level
Taught In English
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SCQF Credits
20 -
Recommended U.S. Semester Credits5
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Recommended U.S. Quarter Units7
Hours & Credits
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Overview
Retailing is one of the largest, most accessible and dynamic sectors of many economies. In the UK, retail companies are amongst the largest and most innovative of all businesses and the status of the sector within the economy has grown accordingly.
Retailing as a business is also one that most people have experienced in some way, whether as an employee or as a consumer.
Working within a framework of constant change, retailing provides a vibrant and exciting subject to study. Retailers are major recruiters of graduate talent to manage retail shops and businesses and to work in specialist retail functions. Important opportunities for graduates are also available in smaller retail businesses.
This module is designed to allow you to critically evaluate the retail market and in so doing, seeks to provide you with basic, practical skills needed when conducting basic marketing research and situation analysis.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.