International Marketing

Florence University of the Arts - The American University of Florence, La Spezia Campus

Course Description

  • Course Name

    International Marketing

  • Host University

    Florence University of the Arts - The American University of Florence, La Spezia Campus

  • Location

    La Spezia, Italy

  • Area of Study

    International Business, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Introduction to Marketing or equivalent

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.

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