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Course Description
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Course Name
Sports Marketing
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Host University
Florence University of the Arts
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Location
Florence, Italy
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Area of Study
Marketing, Sports Management
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Language Level
Taught In English
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Credits
3 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
This course provides an understanding of the role of marketing within sports - both amateur and professional - and is designed to address current industry practices. Essential components of effective sports marketing will include application of the marketing principles in the area of sports (sports products and services) licensing issues, sponsorships and endorsements and their implementation, stadium and arena marketing, promotional activities, consumer and public relations, and broadcasting and the media.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.