Global Marketing

This module will complete your knowledge of practical and valuable marketing skills that can be deployed in a globalizing world. The module responds to frequent calls for more UK small and medium sized enterprises (SMEs) to grow via export and global partnerships to improve the UK's balance of trade in goods. This need has become especially acute for the successful operations in a post-Brexit era. This challenge presents an opportunity for graduate level employment in organisations seeking to capture new foreign markets especially in rapidly developing countries.

Students work independently to research and develop a customized marketing plan addressed to the CEO of a UK SME of the student's choice. Marketing in an international context is a highly valued skill and likely to be essential for all types of business careers in a rapidly globalizing world. This module completes your journey towards becoming a Roehampton Business Graduate.

This module covers the following areas: why global marketing matters to UK businesses, the changing global market place, screening potential markets: BRICS and CIVETS, global vs. local value propositions, culture and the marketing process, market research in developing economies, global marketing options and decisions, managing the global marketing mix, the global value chain, ethical and sustainability issues in global marketing.